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workshops

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HELPING SMALL BUSINESSES THRIVE

7 Interactive Workshops

Attendees will have the opportunity to attend three workshops from the seven interactive sessions listed below. Each workshop will be 45-minutes in length.

Sales

Tiffany Largie
Tiffany Largie
CEO
Do The Damn Thing, LLC
RSVP

Get Them To Say Yes The First Time - The Power Of Story

How I Built A Seven figure Business Without A Funnel. I am going to show you exactly how I built a multi million dollars business. At the end of the day, you are either doing the damn thing… or you are not. Life is just too short to build a business that doesn’t create an impact. Building a global brand, converting more traffic, and building a rock solid team all starts with Your Story.However, we want you to be clear, it all starts with your STORY. Owning your story, not apologizing for it and then using it for a purpose far greater than ourselves.YOUR STORY, not "A" story is the greatest asset that you have when it comes to the sale, use it.

Key Takeaways:

  • Leverage your story to close and develop the right relationship, hire better clients and employees at the same time.
  • Get them to say yes, "THE FIRST TIME" without old-style sales techniques.
  • Master the sales conversation using five simple steps.
  • How To Get To A Million Or Add A Million
About the Speaker

Marketing

Mitch Woolley
Mitch Woolley
Director of Operations
E-Marketing Associates
RSVP

If you want more business there are really only two options; get more customers, or get your existing customers to buy more. While both options are great, getting more customers is better. Sounds easy, right? Well, not really. You see, no product is ever sold until it is marketed, and that's why you need great marketing!

During this session you will learn key strategies that you can implement the very next day like; how to get more "qualified" leads, attract more buyers and less tire-kickers, how to measure the results of your marketing efforts, prove ROI and more.

Key Takeaways:

  • How to Identify "Ideal Prospects"
  • Get more "qualified" leads
  • Why knowing the value of each lead matters
  • How to track website leads
  • How to "know" if your marketing is working
  • Measuring the results so you can prove ROI
About the Speaker

Video

Mellissa Tong
Mellissa Tong
Founder/CCO
DuckPunk Productions, Inc.
RSVP

When you look at successful businesses, what do you think is the number one factor that separates them from their competitors?

The answer is their STORY. Most buzz-worthy companies have a unique story that makes them stand out as a brand. At the end of the day, why do you think people buy? People buy not because they want the product or service, they buy because the message about the service or product speaks to them in an emotional way. In other words, our human brain is wired to make decisions based on emotions, not facts.

Key Takeaways:

  • How to craft and create your brand story
  • How to create an emotional angle to your story
  • How to tell your story and speak from your heart instead of from your head
  • How to be engaging and capture the hearts of your audience
About the Speaker

Legal

Matthew Eanet
Matthew Eanet
Attorney
Eanet, PC
RSVP

STAY OUT OF COURT; AND IF YOU CAN'T--WIN
Business Owners face legal pitfalls at every turn—employment issues, contract disputes and bad receivables, intellectual property issues like copyright and trademark—to name a few.  In this presentation, we will highlight some of the biggest issues facing business owners and how to ensure legal compliance.  We will also provide some practical tips for how to ensure you have a winning case if you end up in court.

Key Takeaways:

  • Hiring or Firing-What You Need to Know
  • Biggest employment law issues for employers
  • How to protect what you have created-trademarks, copyrights, and patents
  • What needs to be in writing and why?
About the Speaker

human resources

Linda Villalobos
Linda Villalobos
Senior Human Resource Specialist
Insperity™
RSVP

The 7 Most Frequent HR Mistakes and How to Avoid Them
This session will provide you tips on how to identify and avoid common HR Mistakes while gaining perspective on your own practices and assessing your risk. We’ll cover topics from hiring and onboarding to meal breaks and pregnancy leave, plus discuss recent California activity on topics such as Harassment Prevention training and Independent Contractor status. Employers need to stay informed or risk operating outside of new norms.

To illustrate what this looks like, Linda will share practical examples of how genuine care and concern for your people (relationships) can lead to improved business results.

Key Takeaways:

  • The secret to increasing employee retention
  • How to avoid meal & lunch break pitfalls
  • Update on harassment prevention training
  • Win/Win strategies for employer and employee
  • How to make the tough conversation easy
  • How to be a better listener
About the Speaker

Accounting & cash flow

Jeff Neumeister
Jeff Neumeister
CEO
Neumeister & Associates
RSVP

Small businesses and startups often face common obstacles such as effective management of accounting and finance systems. You do not have to be an experienced and licensed accountant or finance professional to ensure your business has these domains covered. This course will provide a brief overview of some key concepts including best practices, tax strategies, and factors to consider for scaling your business.

Key Takeaways:

  • Understand common accounting and finance pitfalls and how to avoid them.
  • Be able to evaluate the general financial health of your business.
  • Identify opportunities and resources for improving the scalability of your enterprise.
  • Understand fundamentals of financial and tax concerns as they relate to small business.
About the Speaker
Neal Gold
Neal Gold
Executive Vice President
Creditors Adjustment Bureau
RSVP

There is nothing more important in business than a positive cash flow!In today’s economy and competitive business climate, it is critical to ensure prompt payment for goods and services, reduce bad debt and delinquency and understand how to best protect your credit decisions and bottom line. This workshop will provide ideas, information and collection strategies to help reduce write-offs, increase working capital and get your accounts paid faster.

Key Takeaways:

  • Defining & implementing a strong in-house Collection Policy
  • Increase customer payments and reduce stalling tactics
  • Overcoming the two reasons for non-payment
  • Effective negotiation skills & telephone strategies
  • Identifying the danger signs for business failure
About the Speaker

Networking

Monica Henderson
Monica Henderson
Master Networker
TEAM Referral Network
RSVP

During this presentation you will learn how to build key relationships to move your life and business to the next level, building power teams as a sales funnel, and become a real-life influencer. Monica will also share how she overcame Social Anxiety to become a Master Networker and Influencer.

Key Takeaways:

  • Network with purpose
  • Develop a strategic partnership
  • Build stronger mutually benefiting relationships
  • Increase sales through relationship marketing
  • Align networking with your business plan
  • Dress to attract the right clientele
About the Speaker